Exodus Travels, the original activity and adventure holiday company, began developing their social presence over six years ago through regular posts and engagement with fans on Facebook. Throughout the years these audiences have grown through a combination of image-based content strategy and tactical competitions to reach and develop new audiences.
Initially providing community management across both Facebook and Twitter, Digital Hybrid has worked closely with Exodus throughout this process and now provides social strategy on an ongoing basis to maintain, grow and optimise social activity on a month-to-month basis. This involves yearly campaign planning as well as the development and scheduling of monthly content calendars to ensure consistency of content in terms of both regularity and quality.
In addition, Digital Hybrid delivers ad-hoc social advertising campaigns, ensuring creative and efficient use of budget in order to meet desired objectives.