Brand Communications

22
Sep

Nailing the perfect copy length for online marketing posts

In the online marketing sector, the buzzword just a few years back was content: how to provide the punchy, dynamic, engaging kind that would keep your audience glued to the computer and, maybe even garner your publications viral status. These days, it’s not just quality that matters; it seems that quantity, too, has a direct bearing on the likelihood of

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12
Jan

Seven social media trends for 2015: 7) Social Listening

Social listening has been on many social team wish lists for some time now. Almost once a year it’s no doubt been retrieved, dusted off and reconsidered. But so often the idea has more allure than the function and the idea of allocating budget to something which will then take some additional resource to operate/manage – often with less than

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10
Jan

Seven social media trends for 2015: 5) Video Content

The term ‘viral’ is so old-hat that it’s not only out of fashion, it’s nigh-on impossible to achieve so our next entry in our Social Media Trends of 2015 may surprise a few. But fear not, it’s here for a reason and that’s mainly down to the fact that video, after years of trying, is finally beginning to have value.

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9
Jan

Seven social media trends for 2015: 4) Collaborations

Two heads are better than one. Three is a magic number. Aint no party like an S-Club party – and 5ive will make you get down now. There’s no escaping that people working together are better than people working in isolation. And that stands true for brands and marketing efforts too. Brand partnerships have been a longstanding staple with Events

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8
Jan

Seven social media trends for 2015: 3) Lifestyle Content

Following a year when Coke could be found re-branded as ‘Love’ itself – all part of the ‘Share a Coke’ campaign where consumers (literally) became the brand’s name – there’s only one direction our day to day content is going. It’s become more subtle than anybody thought it could and as a result, exposed pure sales messaging as functional and sometimes even

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6
Jan

Seven social media trends for 2015: 1) The Internet of Things

The recent Consumer Electronics Show managed to gain quite a bit of coverage recently for the marvel that is the self-watering plant. A perfect example of technology improving the many and varied mundane objects that make up our belongings. In this instance, the humble pot plant has been revamped as a smart-plant with the addition of soil sensors so it

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5
Jan

Seven social media trends for 2015

As we find ourselves in ‘the future’ of 2015 we thought we would take a look at the trends that have cropped up in social media and what to watch out for in the year ahead. Social media trends for the New Year inevitably build on past experiences so the majority of these items have been seen in experimental formats

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21
Sep

Social Media Week preview #SMW2014

Social Media Week is upon us and our ticket slash invite to the official events (and party…) has been booked for weeks. So we thought it only right to have a quick run-down of what’s on offer and what’s managed to tickle our fancy. As ever, the beginning and end of the week’s events include the inevitable ‘what’s hot’ overview

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