Creative Content

21
Jun

How to create a 360 photo for your Facebook timeline

How to create a 360 photo that Facebook actually recognises as a 360 photo… If you’ve been having trouble uploading 360 photos on to your Facebook timeline you are not the only one! Discover exactly what works. The trick is to make sure that Facebook understands the type of image file you upload. But unfortunately this leaves plenty of room for a panoramic shot which wouldn’t

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22
Sep

Nailing the perfect copy length for online marketing posts

In the online marketing sector, the buzzword just a few years back was content: how to provide the punchy, dynamic, engaging kind that would keep your audience glued to the computer and, maybe even garner your publications viral status. These days, it’s not just quality that matters; it seems that quantity, too, has a direct bearing on the likelihood of

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10
Jan

Seven social media trends for 2015: 5) Video Content

The term ‘viral’ is so old-hat that it’s not only out of fashion, it’s nigh-on impossible to achieve so our next entry in our Social Media Trends of 2015 may surprise a few. But fear not, it’s here for a reason and that’s mainly down to the fact that video, after years of trying, is finally beginning to have value.

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8
Jan

Seven social media trends for 2015: 3) Lifestyle Content

Following a year when Coke could be found re-branded as ‘Love’ itself – all part of the ‘Share a Coke’ campaign where consumers (literally) became the brand’s name – there’s only one direction our day to day content is going. It’s become more subtle than anybody thought it could and as a result, exposed pure sales messaging as functional and sometimes even

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21
Sep

Social Media Week preview #SMW2014

Social Media Week is upon us and our ticket slash invite to the official events (and party…) has been booked for weeks. So we thought it only right to have a quick run-down of what’s on offer and what’s managed to tickle our fancy. As ever, the beginning and end of the week’s events include the inevitable ‘what’s hot’ overview

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