Social listening has been on many social team wish lists for some time now. Almost once a year it’s no doubt been retrieved, dusted off and reconsidered. But so often the idea has more allure than the function and the idea of allocating budget to something which will then take some additional resource to operate/manage – often with less than
The term has been bandied around by advertising agencies for long enough now that this next item is likely something you’ve already heard of. Native Advertising certainly needs no introduction but from our experience, it can’t hurt to add some clarity, especially as wider media publishers evolve off the back of social-born developments. The sixth of our series on Social
The term ‘viral’ is so old-hat that it’s not only out of fashion, it’s nigh-on impossible to achieve so our next entry in our Social Media Trends of 2015 may surprise a few. But fear not, it’s here for a reason and that’s mainly down to the fact that video, after years of trying, is finally beginning to have value.
Two heads are better than one. Three is a magic number. Aint no party like an S-Club party – and 5ive will make you get down now. There’s no escaping that people working together are better than people working in isolation. And that stands true for brands and marketing efforts too. Brand partnerships have been a longstanding staple with Events
Following a year when Coke could be found re-branded as ‘Love’ itself – all part of the ‘Share a Coke’ campaign where consumers (literally) became the brand’s name – there’s only one direction our day to day content is going. It’s become more subtle than anybody thought it could and as a result, exposed pure sales messaging as functional and sometimes even
Snapchat is apparently reaching ‘critical mass’, whether it’s a success metric we find useful or not, and the popularity of the platform has not gone unnoticed by brands. Indeed, the surge in usage of private and group messaging apps is something every brand marketer is keen to get involved in over the coming year, and we can only assume this
The recent Consumer Electronics Show managed to gain quite a bit of coverage recently for the marvel that is the self-watering plant. A perfect example of technology improving the many and varied mundane objects that make up our belongings. In this instance, the humble pot plant has been revamped as a smart-plant with the addition of soil sensors so it
As we find ourselves in ‘the future’ of 2015 we thought we would take a look at the trends that have cropped up in social media and what to watch out for in the year ahead. Social media trends for the New Year inevitably build on past experiences so the majority of these items have been seen in experimental formats